So now you know what a personal pitch is, why you need one and when you might use it, let’s get to the good stuff…
How to write an excellent personal pitch.
In total, you’re aiming for a paragraph that takes 30-60 seconds to say out loud.
Focus on 3-5 key messages that you want someone to remember about you – these should form the foundation of your pitch
75% should be outlining your previous experience and career history, the final 25% should focus on why you wanted to reskill and, if you’re at an interview, why this specific company/role is of interest
To outline your experience, focus on achievements and key skills you have developed – these should be transferable skills that are relevant for the role you’d like to move into (for more on assessing your skills and identifying transferable skills, see this article)
Be careful not to use jargon from your previous industry – your personal pitch should be your key facts at their most fundamental level and anyone should be able to understand them
Keep the focus on what you can bring to a role and what you are offering as a candidate. This isn’t a time for “Please give me a job, I really deserve it”. Think of it more as a time for “I’ve got the skills you’re looking for and I’m a really committed candidate, please give me a job”
Tell them about your goals in reskilling – what is motivating you to do it and what do you want to achieve.