6. Neglecting to Research the Company
“What do you know about this company?” It’s often one of the first questions an interviewer will ask. It’s a good way to start, to assess your level of interest in this specific role and it soon sorts out those who want a job from the ones who want this job.
Faltering in answering this question is an awful way to start an interview and a terrible first impression to have to try to overcome. Luckily, it’s one of the easiest questions to prepare for and you can easily turn it into an excellent opportunity…
GetReskilled Top Tips:
Most companies have a website; most company websites have an ‘About us’ section. As an absolute minimum, you should know the content of that page. You can also look for the company’s presence on social media (e.g LinkedIn, Facebook, etc), this will often give you big clues about their current strategies.
Also, put the company’s name and ‘news’ into a search engine to see if there’s anything current you should know about. But once you’re in the interview, do more than just relay a list of facts back to the interviewer – take the opportunity to shine.
When discussing what you’ve learned, you should tell them why knowing this makes you want to work for them, what makes you a good fit or what can you add to the pursuit of their company goals. You can easily use this question to get an excellent start to your interview – make sure you make the most of it!