Your personal pitch… an ‘elevator pitch’. With your job hunt as an example, the idea of an elevator pitch is that you find yourself in an elevator with a hiring manager of a company you’d love to work for and you have the length of the elevator ride to convince them to give you an interview.
So, you have 30-60 seconds to give a clear, concise and impactful overview of yourself. No pressure!
This is more than just a theoretical exercise though. There are plenty of times you’ll find this ‘elevator pitch’ come in handy:
- Talking to exhibitors at a careers fair
- Meeting new people at networking events
- Answering the classic interview opener “So tell me a little about yourself”
- It can form the basis for the personal summary of your CV (with some adjustments)
- And yes, maybe even a chance encounter with a hiring manager of your dream company!
As someone reskilling and job hunting within a new industry, it’s especially important that you have an excellent elevator pitch that tells someone what you’ve done, what skills you have and why they should be the first person in their industry to hire you.
So how do you write an excellent reskilling personal pitch?
- 75% should be outlining your previous experience and career history, the final 25% should focus on why you wanted to reskill and, if you’re at interview, why this specific company/role is of interest.
- Focus on 3-5 key messages that you want someone to remember about you – these should form the foundation of your pitch
- To outline your experience, focus on achievements and key skills you have developed – these should be skills that are relevant for the role you’d like to move into
- Be careful not to use jargon from your previous industry – your personal pitch should be your key facts at their most fundamental level and anyone should be able to understand them
- Keep the focus on what you can bring to a role, what you are offering
Tell them your goals in reskilling – what is motivating you to do it and what do you want to achieve?
Once your personal pitch is complete – record yourself saying it out loud. I know that sounds like a terrible idea (and everyone hates hearing their own voice!) but the more often you say it, the easier it will come, the more natural it will sound and the more confident you’ll be in delivering it – I promise!